UTM campaign link builder
Adds UTM parameters to a web address so your analytics tool can tell which campaign visitors came from.
What you enter is processed in this browser only and is not transmitted.
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How it works
- Enter the destination address.
- Fill in at least source, medium and campaign.
- Click “Build link” and copy the finished link.
Notes and limitations
- This site only builds the link – it does not analyse anything itself. Reporting happens in your own analytics tool (such as Matomo or Google Analytics).
- Consistent spelling matters: “Newsletter” and “newsletter” would show up as two sources. That is why values are lowercased by default.
- Existing parameters and anchors (#…) are kept; existing utm values are replaced.